From the end of April until the end of June 2011 we realised Hamburg’s first Pop-Up restaurant for friends of the company: Chez Lenz.
The fictional character Gottlob Lenz lent his name, was the host and platform for the entire accompanying communication, which was invented by Here We Go for the project: Gottlob – actually from Hamburg, but having been travelling the world for years – returned briefly to his home port and invited all his friends to Chez Lenz. In the basement of the Kontorhaus Brandshof a place was created, in which friends of the company celebrated spring time with two months of culinary delights, art, culture and conversation. The culinary part was taken care of by Team 221 from Berlin (the Eggert brothers). Each week they created a new menu (3 courses with 3 variations) using regional, seasonal ingredients. The corresponding advice on wines came from Lena Daetz and Alexandra Wrann.
The corporate design for Chez Lenz originated from Bureau Malte Metag.