The range consisted of selected products from fashion, lifestyle and interior. In the store there were changing events such as readings, concerts or a philosophical supper. The Hypermarché was open for 24 days around the clock. In order to accomplish this, we lived in the project for 24 days and were available there 24 hours a day. With this performance, our concept to combine life and work, became reality.
The particular goal of the Hypermarché was to stage a good place in Hamburg in the pre-Christmas period, which set itself apart from what else was on offer in December. With this project, we also strove to stage it in an untouched place to get the people of Hamburg to take stock of the Hafencity and gain a new perspective of this rapidly changing and growing district.
The Hypermarché was realised in cooperation with Parat for the concept planning and execution of the interior design, with We Are Fellows for corporate identity, communications design and web design, and with Moritz Greiling for installation and support of the performance. Sünje Lorenzen supported us with the programme design.